A Guide to Creating a Logo – 3 Top Tips

Maybe you’ve just recently taken the plunge and decided to start your own business or perhaps you’ve decided to rebrand to better stand out from your competitors. When it comes to your logo, believe it or not, there’s a lot to consider.

After all, your logo is you or your business’ first visual point of contact with the world. So, it’s vital to create a visual representation of your brand that people can connect to. But it’s not as easy to create a logo as simply putting some shapes together in Paint. Effective logo design requires a complex mixture of design skills, creative theory and skilful application.

As creative experts with a flair for beautiful design, we’ll steer you in the right direction when it comes to getting the most from your logo. Let’s start by going back to basics and exploring why logo design is so important to your brand.

Creating A Bold Visual

When we look at something, it’s unlikely that our first instinct is to read text. Before anything else, we see shape and colour, and if that’s enough to hold our attention, we’ll then read. So, in every instance, regardless of the company, the small but essential element in the brand imagery is the logo.

When the right logo is aligned with an excellent product or service, it can become a priceless asset for any company. If you think of some of the world’s biggest brands, what comes to mind? Your mind will likely be turned to The Nike swoosh, the three stripes of Adidas or the universally recognised McDonald’s golden arches. These are only some high-profile examples of logos that spring to mind and we’re going to look at how you can create a bold and memorable logo too. 

3 Top Tips for Creating a Standout Logo

Dare to be Different

It’s important to stand out from the crowd. Especially if you’re in a competitive industry. Think about ice cream shops for example, how many of them can you think of that has an ice cream cone of some form as a logo or in the name? In a noisy marketplace, it’s vital to be different to stand out and create a dominant brand identity.

Allow a Logo to Reveal Your Identity

Your logo doesn’t have to say what products or services you offer, but it should give an insight into what the identity of your business is. This can be as bold or as subtle as you want but must be relevant to your offerings. There are several types of logos, but the core three types are:

  • Wordmark – wording only
  • Brand mark – picture only logo
  • Combination – a mixture of both wording and a picture

While combination logos tend to be the most popular logo type, it’s important you speak to your creative designer to discuss your exact requirements.

Add Personality

A logo with a bit of pizzazz is much more likely to remain in the minds of your audience. Don’t be afraid to be bold and take creative leaps. But again, the imagery you choose must be relevant to your brand. Some good examples of bold and memorable logos include Facebook, BBC, and Instagram to name a few. While none of these logos are overly complicated, they are easy to recall. Are you ready to create a standout logo? Get in touch with us at Greenleaf Creative to see how our team of creative experts can help bring your brand to life.

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